As a pillar industry of the national economy, the real estate industry has developed rapidly in recent years and plays an important role in driving economic growth. With the intensification of fierce competition in the real estate market, real estate marketing planning has received more and more attention and has become the key to the success or failure of real estate development and operation.
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Real estate marketing planning is to design and plan the behavioral guidelines, goals, strategies and implementation plans of marketing activities within a certain period of time based on accurate analysis of the internal and external environment of the real estate project and effective use of business resources. In other words, it is a process of pre-conception and thinking to achieve the success of real estate project marketing, and it is also a process of conception, exploration and design before planning and decision-making activities.
Real estate marketing planning is a systematic project that requires the use of integrated marketing concepts to integrate the developer's construction projects in terms of concepts, design, location, environment, room type, price, brand, packaging, and promotion, and to reasonably determine the actual needs of the real estate target market. It focuses on the common interests of developers, consumers, and society, and through market research, project positioning, promotion denmark business directory planning, sales execution and other marketing processes, analysis, planning, organization and control, based on a deep understanding of the deep-seated and future needs of potential consumers, plans a reasonable construction orientation for developers, so that products and services fully meet the needs of consumers and form self-sales of products, and enable developers to gain benefits through consumer satisfaction.