Vocational education requires students majoring in marketing to have high practical ability, keen perception of the market and ability to execute marketing plans. This requires that when setting up the curriculum, we must combine the actual local market situation and conduct in-depth investigation and analysis of the specific tasks of marketing professional positions. The germany phone number specific method is to use professional teachers, typical industry marketing experts, business management personnel, and some students to form a research team to analyze the specific work tasks of each marketing position in the process of completing marketing tasks, and organize, summarize and conclude them.
During the implementation process, Zhengzhou Electric Power College conducted investigations and studies on more than 20 enterprises in real estate, automobile, computer, electric power, and retail industries in Zhengzhou, and determined the specific work tasks of 25 types of marketing positions, including market research (including research design, implementation, data compilation, result prediction, and research reports); market environment analysis; consumer behavior analysis; market segmentation; target market selection analysis; market competition strategy analysis; product strategy selection; pricing strategy and analysis; channel management (including the selection, adjustment, and incentives of intermediaries); promotion strategy formulation; marketing control; customer development and management; customer objection handling; product promotion; market development; cross-selling; sales management; advertising strategy selection (including advertising goal setting, advertising plan formulation, advertising content design, advertising media selection, advertising strategy selection, advertising implementation, and advertising effect measurement); online marketing (including retrieving network information, online information, applying for domain names, building online stores, and applying for online banking services); purchasing goods; commodity storage management; logistics management (including formulating distribution plans, processing distribution information, and implementing logistics distribution); electronic contract signing; and sales team management.