When developers conduct product market positioning analysis, they often conduct project feasibility analysis based on personal experience. Market research is not thorough and careful enough, and even becomes a formality, without making any actual contribution to the feasibility analysis report. As a result, developers make misjudgments on market investment, the exit mobile phone numbers products they develop are out of touch with consumer demand, and products are unsalable in the medium term, which brings great risks to the operation of the entire project. Therefore, it is necessary to emphasize the in-depth and innovative awareness of market research. Research should return to the rational market and cannot be based solely on experience and personal emotional judgment.