While established brands tend to dominate search results, PPC offers new sites an opportunity to increase their visibility. PPC is an investment and a solid way to spend your digital marketing dollars, especially when backed by strong search engine optimization (SEO).
The main benefit of SEM is the traffic it generates, but it pays to know some of the lesser-known advantages to make the most of this marketing strategy.
According to a study by Klarna Insights, 44% of purchasing experiences begin with a search engine (primarily Google). This is higher than in-store (36%) and online (41%), so PPC ads are a great use of marketing dollars. They’re direct and consistent, and put you at the center of attention of a wide audience.
PPC vs SEO
PPC is a pay-per-click method of traffic generation — you pay for each click that a search ad sends to your website. In contrast, SEO does not involve paying search engine providers. Instead, it involves optimizing your website and content so that it performs well in search results.
While PPC and SEO have their differences, they can work together to generate more web traffic over time. PPC can reach people faster so they can discover your SEO-tuned content. Then, as you get more traffic from SEO, you can optimize or scale back PPC, or use it to supplement your marketing channel mix.
5 Advantages of PPC
Few marketing methods are as efficient as PPC. You only taiwan lead pay for ads that work, which you can't do with billboards, podcast ads, or YouTube sponsorships. Pay-per-click can add up quickly, but the return on your investment is very significant.
Relying solely on SEO best practices to improve your SERP rankings requires long-term planning and progress is slow. It takes time to build the reputation and authority needed to appear at the top. But PPC gives you instant access to the most prominent positions on the SERP, so you can attract attention right away.