The SEM ( search engine marketing ) industry is already very mature abroad, and many online marketing service providers and beneficiaries have gained considerable profits through search engine marketing channels. However, in China, it is only concentrated in a few technology companies and companies that are quietly digging for gold (e-commerce, electronic components), especially foreign trade e-commerce companies. In China, search engine marketing is very suitable for physical companies, especially TO B companies.
Most domestic companies currently only want to build a website that looks high-end and grand, and write a bunch of useless content to website users by piling up keywords, hoping to get a ranking; or even if there is a certain ranking in Baidu, customers click in, but there is no real content that is useful to customers; some customers even think that as long as they invest money, they can make their website rank first in the search engine, and they don’t consider effectiveness and return on investment. I have seen many companies with terrible websites, but they have money to invest in search engines.
But have you ever thought about it? When receiving customers through the website, each link is complementary to each other. Professionally speaking, it is the customer conversion rate. The website's guidance of sales is like a funnel. If each link is not done well, a group of customers will be lost, and in the end there will be only a few left.
Website construction is just the first step. Before construction, you need to consider what type of users you have, which users are within your consideration, and what services they need. In this way, your columns and content composition are specially customized and fed united kingdom cell number based on the type of users you want to come. When your content reaches a certain level of accumulation, the search engine's natural traffic keyword ranking will increase.