Search engines specialize in selling one thing: search ads. If you are willing to pay, they will let you appear in a prominent position with hundreds of millions of search traffic every day and help you make money. And you will only be paid when others interact with your ads. If you just leave them there without anyone clicking on them, you will not be charged.
Keyword advertising is the money-printing machine of search engines, bringing in huge revenue for Google. In the second quarter of 2023, it earned $42 billion in revenue, bringing in tens of billions in just three months. These ads also bring customers and livelihoods to countless small and medium-sized enterprises.
The Difference Between SEO and Keyword Advertising
SEO and search keyword advertising are completely different. They have these obvious differences:
SEO is free ; advertising requires payment .
SEO is the information in the search engine ; advertisements will be marked by the system .
SEO allows customers to come to you ; advertising actively places itself in front of readers.
To do SEO well, you must manage high-quality content ; if you want advertising to be effective, you must focus on good copywriting .
As long as someone searches, SEO will definitely bhutan leads appear ; ads must have a space to be displayed, and 80% of searches have no ad space .
Which is better, advertising or SEO? Each has its own advantages. They both have their own functions, and only when combined can they form search engine marketing ( SEM ).
All search traffic starts with people’s search needs. Google is a search engine first and an advertising platform second. Being the object of search and managing SEO that can make customers actively find you is a powerful weapon that is often overlooked. In fact, it is an important skill that you cannot do without in order to make good use of search engines and manage sales.