White hat SEO involves following the search engines' guidelines for what is and is not acceptable. Their advice is generally to create content for users, not search engines, to make that content easily indexable by spider bots, and not to try to game the search engine systems. Webmasters often make fatal mistakes when designing or building their websites, inadvertently "poisoning" the site so that it will not rank well. White hat optimizers attempt to find and correct mistakes, such as menus that are not machine-readable, broken links, temporary redirects, or poor navigation structures.
Because search engines are text-centric, many of the same techniques that help with page accessibility also facilitate SEO. These techniques include optimizing graphic content, including ALT attributes, and adding text descriptions. Even Flash animations can be optimized by designing the page to include alternative content -- which is intended for use in environments where visitors cannot read Flash.
White hat is the correct optimization method, which is implemented according to the optimization guidelines and specifications proposed by search engines. Using white hat can avoid any risk of being punished by search engines. It uses means that conform to the rules of search engines in terms of website framework, keywords, website content , external links, etc., to reasonably optimize the website, improve user experience, and reasonably connect with other websites. At the same time, the website content is phone number thailand continuously updated. At the same time, white hat takes a long time to invest, and must be implemented step by step. But the time invested will not be wasted, but will give back more benefits in the future.
Use a short, unique, and relevant title on each page.
Edit the web page and replace cryptic words with specific terms related to the subject of the page. This will help the audience the site is targeting to be correctly directed to the site when searching on search engines.
Add a fair amount of original content to the site.