Customers today expect more from telcos than just the ability to connect: they demand experiences that are uniquely designed to meet their specific needs and preferences. As such, personalizing the user experience is definitely a priority if you want to gain an edge in a highly competitive environment.
From personalized plans to content recommendations, from book your list optimizing customer service interactions to simplifying the procedures for sending offer documents and attached contracts, telcos that have been able to interpret the change are decisively aiming to create a data-driven, seamless, customer-focused ecosystem.
At the heart of this ecosystem is Customer Communications Management (CCM), the cornerstone of a digital infrastructure that enables companies to create, manage, distribute, organize and store communications with their customers. With its ability to track the customer journey, personalize sales proposals and streamline the offer generation process, a CCM program for Telcos doesn’t just simplify