The greatest feature of Local Service Ads: You only pay for real leads ! Google only deducts money from your advertising account when interested parties contact you. The excellent cost-effectiveness of Google Local Ads is just one of the major advantages for advertisers.
In this blog post, we will briefly tell you everything you need to know about Local Services Ads, which are becoming increasingly popular in Germany, Switzerland and Austria.
The great special feature: high conversion rates and cost-effectiveness
Compared to the usual Google Ads, Local Services Ads have the advantage that advertisers only pay for contact from users. Unlike other types of advertisements, the model is not cost per click (CPC), but cost per lead (CPL) .
The best way to understand the cost model for Google Local Ads is to understand how these ads work :
First, you provide information about your company (name, location, type of service, etc.).
Now you choose the budget per month. You can change your advertising budget at any time.
An extensive review of your exchange data company follows. Why? Because Google places a high value on credibility with Local Service Ads.
You place your ad. Now you wait for inquiries. Activate the messaging function and appointment scheduling for more visibility.
Payment to Google is only required when users contact you by phone or email or make an appointment.
One of the weak points of the usual Google Ads - that is, the ads in the entire Google advertising network - is the payment per click. Unfortunately, users sometimes click on ads by mistake, which means that advertisers have to pay for clicks from users who are not even potential customers.