Placing advertisements is the counterpart to inbound marketing: you use advertisements to actively search for customers. Both advertisements and customer acquisition through sales are part of outbound marketing .
Although search engine optimization email dataset should form the basis of your lead generation because it helps you build high rankings in the long term and creates the best conditions for new leads, advertising is a useful addition to a company's marketing mix.
You can achieve short-term effects through advertisements , because for the duration of the respective advertising campaign you have top visibility for the keywords you have selected. Advertisements are particularly useful for new websites with low authority in order to quickly generate more leads and make the company profitable. When using advertisements to generate leads, you benefit from high measurability :
Thanks to the precise monitoring of various key figures, you can determine the cost per lead very precisely.
The many key figures also allow you to continuously evaluate your advertising campaigns.
Thanks to the permanent evaluation, you can quickly make optimizations and gradually improve the efficiency of your advertisements.
Examples of metrics that you can use to accurately determine your ads and the cost per lead include the click-through rate (CTR) , the conversion rate , cost per click (CPC), the ROI , the ROAS and the average shopping cart value.