In addition to the measures mentioned above, search engine optimization includes an enormous range of other aspects. Implementing these aspects in a high-quality manner is essential for success in online marketing and lead generation.
We provide you with a wealth of discuss data information in our blog and glossary to help you raise your SEO to a high level. If you have any questions about SEO or are interested in our services, you can contact our SEO agency Specht GmbH at any time !
We especially recommend the following pages for self-study if you want to create high-quality SEO content yourself
on-page SEO
off-page SEO
link building
EAT
long-tail keywords
Internal Links
anchor text
backlinks
Above all, the generation of backlinks should not be missing from a comprehensive SEO concept. An article in which we explain in a holistic way how visibility on the Internet can be optimized is " Improve Google rankings ". Take a look at this text when you get the chance to boost your content marketing and thus lead generation with customized SEO!
Lead magnets to obtain contact details
Companies' business models vary. In some business models (e.g. insurance, brokerage) it is necessary to contact leads personally in order to, for example, conclude a contract with them
Other business models (e.g. selling products; signing up for subscriptions) do not require contacting leads, but generating contact details offers additional benefits:
Use of contact details for sending newsletters with current offers and other information
Entering contact details and other relevant data into a CRM software for better customer support and evaluation of their activities
Inviting leads to informative online events, training courses or other occasions
In order to obtain contact details, a plausible reason is needed. Very few leads will give out their contact details without a reason. It is therefore essential to make leads an attractive offer in exchange for the contact details .
Lead magnets are particularly popular . A lead magnet is something - either an item or an offer - that users receive free of charge in exchange for their contact details. Popular lead magnets are e-books. A free e-book with exclusive information that leads cannot find on the website creates an incentive to provide their contact details.