Any company that uses email to communicate with customers or potential customers is already doing email marketing . It is the natural evolution of direct marketing and its effectiveness depends first of all on the quality of the database we manage and the objectives defined in our campaign . If we have both elements, email marketing is a great ally. According to Joshua Novick , CEO of Antevenio in the guide Learn the secret to make your business grow 50% with guerrilla marketing strategies! , "the most important thing to increase a business's sales is to have a continuous presence in front of your customer and the simplest tools to do so are emails and SMS."
According to the Marketing Automation Gleansight Benchmark Report from the American market research firm, the main reason for top marketing decision-makers to implement solutions such as those offered by an email, mobile and social marketing platform is to increase revenue.
So, is email marketing key for businesses? Here are its four unique benefits .
Direct, low cost and immediate response
Email marketing offers a direct and fast channel to communicate my database with our customers and costs considerably less than traditional advertising : professional platforms that simplify the mass sending of personalized emails can charge around 2 euro cents per address sent for a volume of 80,000 emails per month, and some of them, such as MDirector , also allow you to combine SMS sending and social media postings, with which to reinforce your actions. With an email marketing campaign, not only are the sendings immediate, but so are the responses. The reporting reports included in the professional tools show complete statistical reports, very visual and in real time , so that you can make decisions about the campaign launched.
Highly customizable
Email marketing allows you to have information about the recipients to whom you are going to send the message. Take advantage of this to personalize the message with their name or adapt the content to their tastes or preferences. David Olivares asks the following questions about our audience: What type of information do they want to receive? How often? “Invite users to tell you how much information about your company they are willing to receive . You can also ask for some basic information such as their age or place of residence, with the intention of better adapting the email marketing campaigns you are going to send them,” he points out.
The subdivision of contacts and personalization of messages can be unlimited. For example, with an international customer database you can impact the market beyond your borders, since the reach of Internet communications enables companies to expand into global markets.Advantages of Multi-Device Email Marketing