Smiling girl wearing light purple headphones. She makes OK sign with her hand.
In this article we analyze why a correct Brand Experience is fundamental for the growth of a Company.
Brand Experience what is it?
Brand Experience defines the way your brand interacts with users and potential customers. It is fundamental in the branding strategies of companies (but also in personal branding).
There can be many points where users come into contact with the brand. Here are some: physical store, social media, articles, landing pages, offline and online advertising, packaging, website, etc.
In marketing jargon, the point of contact is called touchpoint.
User Experience and Brand Identity are elements that coexist and are fundamental because they improve Brand Awareness among leads and potential customers (target audience).
For example, in online touchpoints such as landing pages and websites , you could work on the user experience (UX) already in the design phase (UX design).
In fact, users prefer to find smooth and intuitive paths and meaningful calls to action. Furthermore, it is always good to make the purchase of products and services as fluid as mobile lead possible, working on the customer experience.
Brand Experience Strategy Online: Why is it essential?
Brand experience has an increasingly important place in marketing and communication strategies.
The feeling between the user and the brand depends on it when they meet in physical and digital environments.
We would say especially in digital ones, considering the importance of the web and apps in new purchasing processes.
If you’ve never heard of brand experience (or thought it wasn’t important in your digital marketing strategy), it’s time to change your mind.