The Internet has accustomed us to the possibility of using many high value-added services at very low costs.
Just think about email. With the advent of Gmail, Google's free email service, all service providers have been forced to drastically reduce their price lists.
Our advice is not to save on the hosting service, both for email and for the publication of your e-commerce.
Why invest thousands of euros to create a website, or ch leads an e-commerce, rich in content, products and services, and then save on the service that makes them available on the web?
Have you ever arrived on an e-commerce site and had to wait a few seconds before viewing the requested products?
This causes a very high abandonment of the pages.
If you have installed the Google Analytics service on your site, you can verify this data by looking at two fundamental parameters:
Bounce rate: indicates how many people left the site without having browsed
Session duration: indicates the average time spent by a user on the site
If your bounce rate is high, and your dwell time is extremely low, it means something is wrong.
Users abandon your site before reading your product descriptions.
This is often caused by a slow hosting service .
Remember, hosting is essential, it makes everything faster, more usable and interactive, a good hosting makes your Business run.
At Factory Communication, we publish our clients' e-commerce sites exclusively on the KINSTA platform . Which guarantees maximum speed and scalability over time.
- Migrating from HTTP to HTTPS
Google has announced that, starting in July 2018, it will increasingly give more weight to sites classified as HTTPS (substantially more secure) than to traditional HTTP sites.
We recommend that you immediately check whether your e-commerce is in HTTPS.
Just go to the navigation bar. If you see a padlock, it means it's in HTTPS: