If the social strategy is not working, however, thanks to the data that emerged from the Audit you will be able to correct the shot. In this case, setting a periodic Audit is particularly advantageous because you can intercept the critical issues and correct them before they become a problem.
One last piece of advice we feel like giving you is to always experiment with new ideas and not be afraid to dare with creativity, even by doing AB Tests.
If you do something new you can fail, but if you don't try you can't betting email list progress and differentiate yourself.
The Audit is a lifesaver in this sense, to take reasoned risks, mitigate the effects of a wrong strategy and enhance the pluses of a performing social media marketing strategy.
What is a social media audit for?
A social media audit serves to:
– Evaluate the effectiveness of the current social strategy
– Identify strengths and weaknesses of the presence on social media
– Analyze the performance of published content
– Compare with competitors
– Obtain insights to improve the future strategy
Who needs to do a social media audit?
The social media audit is useful for:
– Companies that want to optimize their social presence
– Social media managers who take on new clients
– Marketers who want to analyze competitors
– Any brand that wants to improve their performance on social media
– People in the entertainment industry, politicians and athletes who want to monitor their reputation on social media