After a bombshell debut for ClubHouse, interest in the platform seemed to have cooled. The advent of Twitter Spaces, however, suggests that starting in 2022, Audio Chats will also be interesting areas of challenge for brands. The video format is becoming popular and establishing itself as a trend Social media report 2022: influencer marketing Influencer marketing continued to grow and evolve in 2022, becoming an increasingly important component of digital marketing strategies.
And data for 2022: Industry growth The influencer marketing industry has seen significant growth in 2022: The global market value reached approximately $16.4 billion, up 19% from eu phone number 2021. The industry is expected to continue growing, reaching $21.2 billion globally in 2023.
Social media platform Instagram has confirmed itself as the dominant platform for influencer marketing: 89% of marketers cited Instagram as their top platform for influencer campaigns. YouTube and Facebook ranked second and third, respectively. TikTok has continued its rapid rise, surpassing YouTube in popularity among influencers.