Online store marketing can be viewed as a series of different activities to launch an online store product, service, or build a brand. Marketing can include a variety of methods and their combinations. Digital marketing is often used by online stores because it is one of the most cost-effective ways to gain traffic to an online store. Of course, traffic can also be obtained through more
traditional marketing and advertising methods, especially if the company has physical stores, so-called bricks-and-mortarPhone Number List stores, in addition to its online store. Various ways of ecommerce marketing include SEO and Google Ads, social media marketing, affiliate marketing, and email marketing. Ecommerce Marketing Is Different at Different Stages of the Purchase Path It may
be necessary to adapt your online store marketing to the different stages of the purchase path in order to get the maximum benefit from it. The stages of the path to purchase include, for example: Arousal or evoking the need for comparison of different options Making a decision to purchase Post-purchase stage For example, in the first stage of arousing or stimulating a need,