Yiwu and its many factories have sufficient production capacity, so it is not necessary for all relevant businesses to go all out to produce in order to easily meet the demand for peripheral products of the Olympics or the World Cup. However, this also means that not everyone can share the dividends brought by the Olympics.
For example, s, said that the Olympics had little impact on his business, at least not as much as the World Cup. Because the footballs he sells are durable goods, his old customers place about the same orders every year. He observed that the Yiwu football merchants who emerged at the same time as him have almost disappeared, and in recent years, the global economy has been in a downturn, and the international demand for sports is not as good as before.
Several flag-producing businesses also admitted that their orders have not been boosted by the "Olympic dividend" this year, and that orders for ej leads French flags have not increased significantly.
An Yiwu tennis merchant who wished to remain anonymous said that although some old customers increased their orders in 2023, it was expected that they had prepared inventory for the Paris Olympics in advance, so they did not receive additional orders this year.