Is there a BtoB marketer who has this kind of trouble?
If you're in marketing, you've heard the word "MQL" once. However, although I have heard it, some people do not understand the exact meaning.
So what is MQL in this article? How is it different job database from SQL, which is often used together? After discussing, I will introduce how to set the standard for MQL and how to manage it.
table of contents
What is MQL
Difference between MQL and SQL
If you rely only on SQL, the sales scale will be tapered