We would certainly face a more important and significant expense. And we certainly won't find a kitchen for €2. Let's think for a moment about the frustration (and anger) felt by the customer when he discovers that what he bought does not correspond to what he wanted. And for which he paid a lot of money. In addition to clogging up our customer service, this customer will 99% give us a negative review .
About the poor quality of our products and services, about the inability of our customer service to address issues… but above all, he will accuse us of false advertising. Marketing telegram number Strategies to Build Customer Loyalty: A Relationship Built on Trust How can I expect a customer to trust my company if they feel cheated? The answer to this question seems obvious, but to truly understand the concept, it is a question of empathy.
And by empathy we mean always putting yourself in the customer's shoes. “The golden rule of marketing: Present yourself to your customers as you would like them to present themselves to you.” Philip Kotler The philosophy of Inbound Marketing travels precisely along this track. If we want to grow our business, the best strategy we can implement is based on focus and customer loyalty.