Marketers are increasingly using the AIDA model to understand how and when to communicate with customers during each stage of the journey from brand awareness to purchase of its products or services.
To correctly apply this technique it is necessary to ask yourself preliminary questions in each of the phases.
In the awareness phase it is necessary to ask ourselves Phone Number List how to meet new users and how to reach them, what awareness strategies can be and which platforms to use.
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Regarding interest, it is useful to ask ourselves what the content strategies could be, what emotional triggers to use and whether we can focus on social proof. An example? Sections can be inserted on the company website in which the ratings and reviews of our customers are highlighted.
It is also important to ask ourselves what can make our product or service desirable and how we can establish a strong bond with our potential customers: chatbots, FAQs, suggestions and practical advice can represent a good method.
The questions regarding the actions that the user should take are then crucial: what are the calls to action and where to place them? At this point it would also be useful to think about retention strategies to maintain a strong relationship of trust with the customer through a value proposition.
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