Related reading: How to build a medical website
How much does it cost to see a doctor?
The real question is: How much to invest?
Yes…how much did you spend to build this awesome website? It makes potential patients think, “This doctor/hospital looks like the most professional, knowledgeable, and qualified in my city. They can solve my problem: I’ll call and schedule an appointment right now.”
To determine how much to invest, I suggest you think of your website as an investment. Unlike consumer spending, such as buying clothes or taking out food, investments can bring returns. You put your money into an investment in the hope and expectation that this careful choice will bring you more and more continuous returns.
The truth is, your website doesn’t exist to look “pretty” but to fulfill a valuable purpose:
Bring you business
To welcome and attract them,
Transform them from potential patients to satisfied, respected, and loyal patients of your practice.
In other words, the better your website, the better your ROI.
In the rest of this article, we’ll do our material data best to explain to you the benefits of two different, common options that medical professionals use when investing in web design services.
You can compare the merits of these web design options and come to your own conclusion about how much you need to invest in the practice.
To help explain, I will tell you a story about two doctors, Dr. John and Dr. John. They both needed new websites. They practiced medicine in the same city, were about the same age, and were at the same stage in their careers. They had the same number of patients and the same quality of office staff.
The only difference, and the only difference we are interested in, is how much money they invested in their new websites . Dr. John (dentistry) spent $2,500 on a clean template and manages it himself, while Dr. John (pediatrics) spent $30,000 on a high-end custom website and has a marketing company manage it for $6,000 per month.