How to increase the inclusion of the website
Exchange friendly links.
If you have link resources, that is, other partner websites that have existed for a long time, establish mutual links, so that when spiders crawl their websites regularly, they can also crawl our website by the way.
Create a site map.
Generate a site map of all the links on the website and submit it to search engines actively or regularly. As I said before, my website does not have enough content, so I did not consider doing it for the time being. However, I did it later.
For example, you can write blogs or soft articles on other websites, and then add website links at the bottom of the page. The principle is similar to job data exchanging friendly links. I did not do this work. First, I think it is very tiring to write articles on my own website, and I have to post them on other websites. I don’t have the energy for the time being, even though it is just a matter of copying and pasting. There used to be mass sending software.
In fact, if you publish articles, others will think you are very professional and visit your website, which can still bring some traffic. The most important consideration is that new sites are not suitable for mass posting original websites with high-value content, but mass posting advertising information is fine. The reason is that if your new website cannot reach the level of being crawled regularly and frequently by spiders, it means that the content you publish on other old sites will be included earlier than your website.
Websites emphasize originality and freshness. Even if you publish an article on your official website and wait a day before forwarding it to SOHU or Zhihu, Zhihu may index it faster than your website, making your website a pirated copy of SOHU. Because large websites have more content, your article will be indexed and updated to the search results within minutes of publishing it. This is why we can search for news from a few minutes ago through search engines.
- Keyword selection
For our industry, the keyword "making websites for enterprises" is difficult to choose. For example, those searching for "website design" may not necessarily be our potential customers "business owners", but may be those who are learning website design tutorials. "Website development" may be frequently searched by programmers. There are a lot of such online tutorial resources. In China, "website construction" or "enterprise website construction" is generally used to distinguish "website design", but overseas users search for "website design" through Google, so when writing these, we must also consider the habits of users in different regions to write content and keywords.