CTR is calculated by dividing the number of clicks your post received by the number of impressions (total views) it received. And then multiplying the result by 100 to get a percentage.
an image showing the CTR calculation formula
Why click-through rate is important
This social media KPI helps you identify which content is most effective at driving traffic to your gated content, landing pages, or other important destinations.
A high CTR means your message is compelling to your audience, leading them to take action.
- Conversion rate
Conversion rate is the percentage of gambling dataset users who take the desired action after interacting with your social media post or ad.
It can be anything from signing up for a newsletter to making a purchase.
It is calculated by dividing the number of conversions (users who performed the action) by the total number of users who clicked on your post or ad. And multiplying the result by 100 to get a percentage.
an image showing a formula for calculating the conversion rate
Why conversion rate is important
A high conversion rate indicates that your social media content is effective in driving users to take action.
It helps you measure the impact of your social media efforts on achieving your business goals, such as generating leads or making sales.
- Cost per click
Cost per click (CPC) is the fee you pay an advertising platform each time someone clicks on your ad.
Therefore, this metric will only be valuable to you if you run paid social ads, because organic posts have no advertising cost.