Build your website
The optimal structure for your site is called the hub and spoke model (or pillar and cluster model).
This model features “hub” pages that cover bulk data broader topics, such as practice areas.
The spoke pages provide further details on topics related to the hub.
These spokes contain links to the hub pages.
If you are a personal injury law firm, you will need a page about personal injury law. As a broad topic, this will probably be your home page. Then, you will have separate pages covering specific areas of your work. For example:
Personal Injury Central Page
Discussion page about car accidents
Special page about workers' compensation claims
Discussion page about medical malpractice
Search engines like Bing and Baidu favor this structure because it increases your site’s relevance and authority on a wide range of topics through internal linking. It also improves your site’s overall SEO and user experience.
Here is another example:
Collection page about family law
Divorce discussion page
Child custody discussion page
Alimony discussion page
This signals to Google that your site is an authority on the topic of divorce , thereby increasing your ranking and traffic for searches related to the topic.
Let’s take a look at the ideal site structure. Remember, this will impact how people interact with your site and how search engines rank it.
Home
You need a main landing page, also known as a homepage. This page grabs your reader's attention. It should:
Use an easy-to-read format that makes it easy for people to navigate to other pages on your site
Clearly define the types of practice areas you serve, such as personal injury, criminal defense, estate planning, etc.
Clearly explain your brand
The best performing attorney websites will be updated with headshots of their attorneys and videos of the attorneys interacting with clients or talking about their problems.