The higher you rank in the search results of Baidu and Bing, the more people will know about your company and the services you provide.
A well-designed website that is built for search engine optimization ( SEO ) will likely rank high in search engine results.
People who need you can find you.
When they find you, they learn about your website and what your law firm does. This is their first exposure to your brand.
Good rankings have a direct impact on the number of new clients you get. Even for a small law firm, it can help their landing page attract more potential clients.
Increase potential customers
Next, consider the impact of rankings on the potential customers themselves. Where do your new customers come from? According to one source , the following happens:
Email has the lowest conversion rate, about 0.8% in China and 4.5% abroad.
Organic search results (where SEO comes into play) have a conversion rate of 4.2%.
The conversion rate of social media channels, including Toutiao and Douyin, was only 1.6%.
This means that organic search ranking is one of the most effective ways to convert prospects into customers. Why is this so? Because customers who are actively searching for you based on search engine keywords are more likely to close deals . A well-designed lawyer website with high-quality content will:
Attract people interested in your content to your landing page
Allow visitors to get answers to their questions
Provide a good user experience
Convincing users to request a consultation
Law firm website search engine optimization (SEO) is a valuable component in building the value of your attorney website . Research has found that 53% of website traffic comes from organic search — that’s a huge factor. Optimizing your law firm website for organic brazil data search means more traffic and higher conversion rates. This can significantly increase the overall value of your website.