Proofread carefully
You may not believe that you made a mistake, but small mistakes can hurt the professionalism you want to create for your blog.
- Promote your legal blog
Share on social media
After publishing your blog post, you need to immediately share it on your law firm’s social media channels (WeChat official account, Toutiao or Zhihu). Doing so can greatly increase the initial traffic to the article, and the initial traffic can indicate to search engines that the blog post deserves to rank well for its target keywords.
Creating blog posts to post to other sites instead of your own blog sounds counterintuitive, but it can help you get more traffic and links back to your site. For example, if you're a car accident attorney, look for national and local agencies that might benefit from a DUI post. You can reach shops 9177 new audiences and get quality backlinks to your site, which can improve your domain rating and keyword rankings.
Network with other industry professionals
Look for other professionals in your community who may provide complementary legal services or who may just be in the community. It is also possible to network with professionals across the country. You can do this by:
Attend events related to your practice area
Contribute to or host a podcast
Create a webinar or participate in a webinar designed by another party
How to Write a Legal Blog in One Step: Contact a Law Firm Content Specialist
If you don’t have a light caseload, or if your clerk or paralegal has some free time, these 10 steps might be easier to follow. But in reality, in most practice areas and law firms, a light caseload is rare. Do you really want your clerk or paralegal spending time blogging? They could be doing other things, and they’re probably doing the wrong things.
If you’re looking for a shortcut, here’s how to write a legal blog in one step: Work with a law firm content expert. With our easy ordering process and team of professional writers, we’ll create perfectly optimized and truly outstanding blog posts for your firm based on your practice area or topic of choice. Contact us to get started.