To advertise online or offline, the target audience is the first strategy that needs to be well defined, that is, you must direct your ads to people who will buy your products or interact with your brand. That's why there is segmentation of ads and campaigns, the term segmentation is nothing more than dividing your audience into groups based on common characteristics, or who seek the same solutions to solve their problems and needs.
For example, if you have a local business, Phone Number List you can divide your target audience into cities and make your ads appear only to those who live in the city where you operate. Segmentation will define the content of the pieces, the channels on which the campaign will be run and even its cost, especially in digital marketing actions. If you have doubts about the efficiency of this practice, know that investing in segmented campaigns can bring several benefits to your business, especially when it comes to conversions.
There are different ways to segment the public and in this article we will talk about some of them, but first you need to be clear about the concept of target audience. If you're not yet familiar with the term or don't know how to define yours, read our post Stop talking right to the wrong person. How important is campaign segmentation? Segmentation helps to target ads more assertively on the channels chosen to be broadcast, it ensures that your content reaches specific audiences that have a greater chance of adherence.