It sounds crazy, but I ask attorneys considering blogging to get out their magic wands and ask themselves what type of legal work they really want to do and what type of clients they want to work for. Someone has to do it - why not you?
If you are not interested in a certain area, ask yourself what you are interested in. What cases or matters have you worked on that you found enjoyable? Can you imagine yourself doing this work all the time for clients you enjoy working with?
Identify your skills
While the focus of your law school studies or the work you have done to date as an attorney plays a role in determining your skills, you should also saojo news consider your life experiences.
What are you good at? What kind of people do you like to be around? Who do you want to help? What has motivated you in the past? What questions do people ask you when they ask for your advice?
- Overview Blog
Outlining is important for all types of writing, but it’s especially important for blog posts. That’s because it helps you focus. We’ve all heard about the growing attention span of readers in the digital age. Whether the eight-second attention span rule is accurate is up for debate, but one thing we can all agree on is that you have very little time to grab your reader’s attention. And if you want them to believe that you’re the right attorney for them, you need their attention.
The outline should take into account shorter attention spans, providing key information in the first few sections and showing the key ideas in the chapter headings you choose. More detailed information will be well placed in later chapters, when highly engaged readers are likely to see it when they need that kind of detail.
Write for Your Clients
Don’t use your legal content as a megaphone to trumpet the virtues of your firm in cyberspace. That can be worse than having no blog at all. A good blog (and most likely one you enjoy reading) provides useful information, sometimes presented in an entertaining way.
When you create a blog, focus on your audience, the people you want to read it. What do they want and need to know? Don’t make the mistake of blogging to search engines. When you use high-quality content that is optimized for SEO, your blog will naturally rank high in search engines. However, if you try to manipulate the algorithm, your site and rankings may be penalized.
To achieve this:
Write down questions that clients ask you. These questions might be about a specific case or about the practice of law in general. Then, create a list of various articles you can write that provide clear and convincing answers to these questions. Ultimately, you want to make yourself a resource that people who are interested in the law or need a lawyer will bookmark and come back to over and over again.