Don’t just say “prospective clients.” That’s not specific enough. Are you trying to reach high-paying prospects? What type of litigation work do you specialize in? These leading questions will get you much further in your blogging efforts.
Your blog might revolve around the type of law you practice or be related to the types of cases you handle. But you can and should make your blog more specific.
Every blog you publish will support your plans and goals. By targeting your blog to a certain area or demographic, you will become a subject matter expert in that city. This has SEO benefits and conversion benefits for your website visitors.
Who are the customers and prospects you want to reach? Where do they live and work? What do they do for a living? What type of information might they be looking for online? Are you connected to them?
If your customers and potential customers are all in your town or metropolitan area, then there’s probably no point in blogging about the state or country. If you can’t sit down and talk to your audience in a restaurant or office, then there’s no reason to try to connect with them online.
Don’t forget that identifying influencers of your clients and prospects is just as important, if not more important. Who are the leading bloggers, publishers, journalists, corporate executives and communications professionals, association leaders in the field?
You need to engage with these people through your blog because when they quote you, quote you, invite you to speak, and ask you to meet with them, they influence your core goals.
Once you’ve chosen your audience, it’s time to find a singapore phone list topic that will resonate with them. Start with an issue or pressure that your ideal reader might care about.
For example, if you are a personal injury attorney, your target clients are injured people. What do injured people worry about? Make a list and you’ll start to see some themes emerge for you.