A graphic designer can create something truly eye-catching and meaningful based on the information you have gathered (i.e. your ideas). This can ensure that the professionalism and sophistication of your law firm is evident.
Choose the right images and visual elements to enhance your law firm’s brand
At this point, your website has a consistent and cohesive aesthetic. Now it’s time to maintain that aesthetic with the images you include on your pages. Images are necessary. This is especially true when you need to deliver a lot of text to your audience.
Most readers won’t stick around if faced with too much content
Visuals help break down these barriers. They add interest and help encourage readers to continue reading the page. No one likes to look at a page filled with text. When you add photos to your website, you help break up the page without overwhelming your customers. As a result, readers can absorb more of the information you are giving them.
There’s a lot to focus on here, but let’s start singapore business directory with the legalities, which I’m sure you know better than we do.
The most important thing to remember when choosing images is to choose images that you have the rights to use. The best way to avoid copyright infringement is to use images that you have licensed from paid stock photo sites. You can also use your own original images.
Related Reading: 8 Tips for Finding the Best Photos on Free Stock Photo Sites
Next, consider overall quality. Your images should all meet the following requirements:
High quality
Not blurry at all
No pixelation
Even if you take the photos yourself, you need to make sure they are impeccable. Remember, this is the impression you make on potential clients. Make sure you use a professional, or make sure the photos are professional looking (even down to the lighting).
Use visual contrast to divide different sections of your website. For example, the primary color in your color palette should stand out prominently on the page. Calls to action should contrast with the colors of your color palette so that they are clearly visible. This contrast is more likely to catch the reader’s eye, which in turn makes them click.