Your attorney website design needs to at least partially reflect the colors and details that will help potential clients connect with you, feel like they are in the right place, and ensure they feel comfortable contacting you.
What tone do you want to convey?
Ask yourself what impression you want to create about your law firm and attorney. Do you want to come across as competitive? If you want to come across as compassionate and caring, choose different colors to convey that message than if you chose something more subtle. Perhaps you want to convey dignity and professionalism. You may want to create a sense of power and active legal advocacy, such as when pursuing the needs of a personal injury client.
All of these will influence the branding you choose. The best colors should create the feeling you want potential customers to experience when they visit your page.
Choosing the Right Colors and Fonts for Your Law Firm Website Branding
One word we hear a lot is “right” – what color combination is right for your law firm, and what colors evoke an emotional response? Ultimately, you can incorporate the colors you want, but there are some key factors to keep in mind.
Your brand should rely on a small color palette, usually one primary color and one or two accent colors. Your colors should complement, not conflict.
To understand this, we need to consider color theory and how to choose complementary colors. Color theory is the understanding of how colors affect a person’s shandong mobile phone number list mood, emotions, or feelings. While we could discuss the psychology behind color in detail, we will only discuss how color theory can impact a law firm’s clients.
Invented in 1666, the color wheel displays colors in a circle, giving insight into their relationships. All other colors come from three primary colors: yellow, blue, and red. Then there are secondary colors, which are two primary colors mixed together, such as orange, purple, and green.
When choosing a color scheme, we look for analogous colors, or colors that are next to each other on the color wheel. When used together, they create a soothing and matching feeling. However, when you want to excite people, you look for contrasting colors.
What does all this mean for your color combinations? Consider the power of color.
Choosing Your Law Firm Website Color Scheme