If your website takes more than a few seconds to load (say 2 seconds), you will lose website visitors. Your ranking on the SERP is tied with your competitors. If your website does not load fast, your competitors will wait.
It’s also important to note that canada cell numbers loading time is tied to website design . There are a number of backend strategies your website designer can employ to improve page speed. However, you must invest in good technical SEO built on a reliable platform by a skilled developer.
Responsive design
Your potential customers don't just come from a PC in the office. Many people will find your site on their mobile devices, whether tablets or smartphones. Responsive design means your site will look beautiful and work well no matter what size device it's on.
However, if your website is not responsive, it will not display correctly. Your potential customers are more likely to try a competitor's website rather than struggling to browse a website that does not work well on mobile phones. Search engines like Baidu and Bing follow the principle of mobile-first ranking.
In fact, Google will stop indexing sites that can’t be displayed on mobile devices by July 5, 2024.
Important Pages on a Law Firm Website
The next important step for your law firm website is to provide the right content to visitors who are looking for information. You need to have separate pages dedicated to the most popular information.
Home
Your homepage is your website’s most important branding tool. It needs to provide visitors with everything they need to contact you before they even scroll away. Some of the core components of your homepage include:
LOGO and slogan
Call to Action
telephone number
Link to contact page
Contact form (usually at the bottom of the page)
Provide live chat (online customer service) functionality if possible
Intuitive navigation structure to navigate to other pages of your website
Clear, true-to-life images
Additionally, strongly consider showing social proof, such as incorporating case results and awards you’ve received, to help build trust.
Service Page
Each of your services should have its own service page, which should provide an overview of the information users need about that topic. All pages related to that service area should link back to the main page for that service. We call this a hub-and-spoke model.
This means your home page links to your practice area pages. The practice area pages can link to subpages that focus on specific aspects of a niche topic (such as common car accident settlements or how to file a personal injury claim). This helps direct your website visitors to click through to your site for information. This format also makes it easier for search engines to index your pages.