Show your clients your monetary achievements
It’s one thing to claim that you provide outstanding service to your clients, but it’s another to prove it by documenting actual awards your clients have won.
It goes without saying that if you are a caseno email list personal injury attorney, you should state the amount of money you have helped your clients recover. Place these results in all or one of the following areas of your attorney website so that they are clearly visible: Header, Contact Page, Home Page.
For example, your accomplishments include claiming that you helped a car accident victim recover $10 million is not a promise to future clients. Rather, it is a testament to what you have accomplished by providing legal assistance. Your future clients recognize that if you did it once, you can probably do it again.
Blog about your personal experiences
Share personal experiences, details, stories, and insights through blogging. Blogging is different from more formal web content. Recognize this and incorporate your personality, insights, and personal experiences into your legal blog .
For example, if you are talking about a car accident
Storytelling is a valuable aspect of blogging. It builds trust. Search engines want to see this more easily in the content of your attorney website. This means you need to work closely with your content creators to incorporate stories and personal insights into your blog content. It may also have an impact on your attorney website rankings.
In your blog, you can explain how to prove that your client suffered pain and suffering.
More importantly, be unique. Work with content creators to add unique elements to your blog posts, including case insights, personal experiences, or interesting anecdotes related to the topic. Your experience as an attorney is unique.
This makes blogging more challenging. It doesn’t have to be. We encourage you to work closely with your marketing team to incorporate that personality and storytelling into the content you create. That way, it will continue to satisfy search engine algorithms that change over time.
Create an About Us page
To showcase your experience and expertise, design an “About Us” page on your law website . Make sure this page outlines the following:
Who is your lawyer?
Their Education and Law School
Professional Associations
Understand the types of cases handled (family law, personal injury law, business law, etc.)
Each attorney's achievements and awards
This helps with attorney branding, the process of presenting your law firm’s image to the world.
Lawyer Awards and Their Importance
Winners should specify which award they received and why. Even if you are a nominee, publishing these award terms on your website helps build credibility and professionalism. This is critical for EEAT, but it’s also what your potential clients need to see – if they are going to hire a general counsel to make business decisions for them, they want to see that your legal department is capable of making smart decisions. Awards clearly demonstrate this.
How Awards and Nominations Influence Recommendations
Awards show other attorneys that you have the experience needed to support their clients. If referrals are unsuccessful, it can affect the attorney's reputation. If their clients need a civil rights attorney or require a very specialized area of criminal defense, displaying your recognition or awards on your website to prove your experience can lead to referrals.
Related reading: How to build a law firm website
Panlongsheng is committed to ensuring that our clients' websites are always performing at their best. To achieve this goal, we listen to our clients and then develop a custom strategy for them. If we see an opportunity for you to add content, annual awards, insightful case studies or other valuable, confidence-building material to your website, we would encourage you to do so.