it is becoming increasingly difficult to capture the public's attention. To promote products and services, it is necessary to always innovate and find new formats capable of attracting the public to your website. One possibility worth checking out are teasers! Surely you have already come across some content that left a taste of wanting more in your memory. It could have been a scene from a movie, an excerpt from an interview or even a quote from a book. These short materials, designed to provoke and attract the attention of those who see them, are an excellent strategy for promoting and attracting new customers. However, to achieve this result, you need to understand the best type and format for your target audience. In this post, understand what teasers are and why work them into your strategy. Also, see some examples and a step by step to assemble your material! What is a teaser?
A teaser is any content that delivers an Phone Number List excerpt, cut or fraction of some content or product . A free sample could be seen as the “teaser” for physical products. The idea in each of them is the same: to deliver a little bit so that the consumer wants to know more! It is no coincidence that the word “teaser” comes from the English “tease”, which means to provoke – “teaser”, in translation, means provocateur. Using this artifice to publicize your product can be very interesting to attract a new audience. The teaser is a specific type of lead magnet, and there are other possibilities for you to explore in your business. Learn more about them in our article “ Lead magnet: what is it and how to use it to promote your online courses”. When to make a teaser Several advertising strategies use the provocation trigger to win over the consumer. This is the idea of “save the date”, for example, in which the brand only discloses the date of an event , leaving an air of mystery.
The same happens with festival line-ups that are launched with some names still covered. The teaser works the same way! Here, you will publish a small excerpt, or cuts, of your final product. That is, this is not a video-only strategy. Photographs, podcasts, texts, interviews, e-books – everything can be disclosed within this strategy. The idea here is that you think: what will get your audience's attention? That's why the teaser can't deliver much either, you always have to leave a taste of wanting more. Here are some examples of how to do this in different businesses: Promotion of online courses The video format allows you to explore a lot of teaser disclosure . Select an interesting excerpt from your material – but cut the subject short before giving the full answer. For example, let's say you are a Mathematics teacher for competitions and you have a technique for your students to learn certain content. Leave the explanation at the beginning, and make the cut before finishing it. Done right, you will leave your audience eager to learn the rest of the material.