Now it's time to decide on the design of your email newsletter. Most email services have powerful drag-and-drop editors that allow you to create high-quality looking newsletters with just a few clicks of the mouse. The great thing about professional tools such as Act! CRM is that you can choose from a variety of different design templates and adapt them to your needs and fill them with content. And all this without having to know HTML or CSS!
When you create your newsletter, you should test it on different devices and browsers. Most email marketing tools allow you to send previews. This way, you can make sure your newsletter looks good on all the platforms it will be read on.
Once you have completed the design, save a newsletter template. Using the same format and design for each email is a significant time saver and ensures high recognition among your recipients.
Step 5: Subject line, content and call-to-action (CTA)
Now it's time to actually write your newsletter. Your newsletter must have the following components:
Subject line : The subject line of an email has a hit post big influence on whether your email is opened. A subject line that arouses curiosity and specifically addresses your target group decides whether the recipient opens your email or not. Here are some statistics: In 2019, the newsletter opening rate in the B2B sector was 27.2 percent .
Note that most browsers limit the length of the subject line displayed. For example, smartphone email providers such as Gmail only display around 40 characters. Either limit your subject line to this length or fit the most attention-grabbing words of your subject line into the first 40 characters.
Content : Basically, make sure the content is engaging, of interest to the target audience, and error-free. Someone on your team - or even a family member - should check the content for typos. Additional content such as photos, videos, and links have also proven to be very effective.
Many companies add personalization to their newsletters. For example, you could use a tag so that each customer is greeted by the name they used to sign up to your list. You can also segment your contacts and send each of them slightly different content and offers.