Maybe you already know what ABM is and you are convinced that it is what you need in your company, but do you know how to convince your boss or your team?
In this post I want to give you some arguments for achieving this and a brief reminder of what it is. You will be interested to know!
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It may sound easy, but ABM is much more than just making a list of target companies you want to reach through marketing and communication actions. It requires sales and marketing teams to be closely aligned and to use a multi-channel approach that integrates personalization throughout the customer journey.
To see how you can convince your boss or colleagues, let's break down the process into three steps.
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Step 1: Reasons to choose ABM
The first point of ABM is to focus on the target seo education & blog library audience you are targeting as a company . Account Based Marketing solves the problem of companies that have a target market with very few players.
In these cases, it does not make much sense to create a mass traffic channel. On the contrary, it is interesting to identify these actors in order to try to reach them individually.
ABM is a surgically precise marketing technique that allows you to reach these interesting profiles much more immediately than inbound marketing.
Plus, it’s effective when generating 5,000 leads doesn’t matter much if those leads aren’t within the companies you want to sell to. This idea of being company-centric applies to everything in ABM.
In short, with ABM you generate accounts (rather than leads) and measure engagement and account growth as a whole.
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