Adigital has produced a report on the state of the art of email marketing in Spain, which will be presented at two events: on October 20 in Madrid and on November 3 in Barcelona.
The study, called " Report on the use and perception of email marketing in Spain " was carried out with the contributions of a panel of marketing experts, including MDirector , a company of the Antevenio Group , and a panel of users.
One of the conclusions of the study is that users in Spain show a real interest in email marketing when it adds value to their decision-making processes.
Email marketing trends in Spain
The first presentation of the study will take place on October 20th from 10 a.m. to 12 p.m. during a day at the ISDI headquarters (C/ Viriato, 20) that will begin with a series of presentations on email marketing trends in Spain by the following marketing experts:
“Email in multichannel strategy” by Anne-Sophie Mullier , CEO of Cabestan.
“Adapting email marketing to mobile devices. Presentation of the Tous case study” by Jordi Puig , founder of Digital Response.
“First steps towards big data. Taking advantage of small data exchange data to make decisions” by David Olivares , general manager of
“Email marketing: how to build customer loyalty by sending them emails without annoying them”, by Jean-Baptista Boubault , general manager of Splio.
Finally, Bárbara Yust e, Communications Director of Adigital and David Sánchez , CEO of nPeople will present the results of the “ Research on the use and perception of email marketing in Spain ”.
If you want to learn more about the conclusions of the report “ Research on the use and perception of email marketing in Spain ” you can download the full study .
If you are interested, you can register to attend either of the two sessions , in Madrid on October 20 or at the Mobile World Center in Barcelona on November 3 (C/ Fontanella, 2). In addition, you can follow the session using the hashtag #AdigitalEmailMkt .
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