According to Gartner , in 2018 there was 160% more interest in chatbots from companies compared to other years. Meanwhile, by 2021, 50% of organizations are expected to invest more in these conversational bots than in mobile applications.
In this way, chatbots are rapidly driving a post-app digital era. Therefore, knowing how to develop and implement a chatbot in Spanish is a fundamental task for businesses with a digital presence that want to remain competitive in the Hispanic market.
The advantages of adopting this technology are very varied. In fact, some time ago I published an article on how to attract customers by installing a chatbot on your website . That is why these tools, today, are no longer an option but a necessity.
For this reason, in this article I want to focus on explaining, step by step, how to create a chatbot for free , using the HubSpot platform . My goal is to help you understand the logic of building something that we hear so much about, and for which we do not need much technical knowledge.
HubSpot Chatflows for Creating a Chatbot in Spanish
There are many tools on the market to create a chatbot in Spanish and other languages. Some of the most highly rated are Intercom , Drift and IBM Watson Assistant .
Best chatbots in Spanish
Source: G2 Grid Scoring .
In summary, we can say that Intercom is a tool more focused on customer service; Drift , on the other hand, is more focused on marketing and sales, and has greater artificial intelligence capabilities than Intercom, while Watson Assistant is based on IBM 's AI , Watson, one of the most powerful artificial intelligence systems worldwide.
On the other hand, there is Google's Dialogflow , whose machine learning algorithms allow for creating much more natural conversations.
At InboundCycle we also have experience with some more niche tools, such as Chatfuel, which is specifically designed for building and deploying chatbots within Facebook Messenger only .
However, despite all these options, for the next article I will focus on Chatflows, which is the tool within HubSpot for creating a chatbot in Spanish , and which belongs to the Conversations area of the CRM.
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Why choose HubSpot to create a chatbot in Spanish?
At InboundCycle we prefer to use HubSpot to implement a chatbot in Spanish, mainly for the following reasons:
It is a platform closely aligned with the inbound canada cell numbers marketing methodology, our field of expertise at InboundCycle .
Chatflows is available in Spanish, something not very common in conversational bot tools, so all the steps and help texts are in our language.
The process of creating and deploying the bot is very intuitive and does not require technical knowledge.
HubSpot chatbots are lightweight, so they don't affect your website's loading time. Plus, these bots don't require users to log in with their Facebook Messenger profiles, which many other platforms do.
The bot integrates 100% and naturally with the HubSpot CRM, so the system can use CRM data to personalize conversations as much as possible.
At the operational level, Chatflows allows you to create customer support tickets, schedule meetings with salespeople, or provide answers to technical questions, among others. In addition, conversation branches are generated based on user responses.
Chatbots through HubSpot Chatflows offer a simple, intuitive and highly customizable alternative , with a free option that allows our visitors to ask us questions and receive answers in a very natural way, as if they were chatting with another person.