A common question I get is if bold is one of the more than 200 Google ranking factors. Are blogs that use it penalized or do they manage to rank better?
Bold is not a factor that directly impacts the ranking of blog pages, but it is an essential element for the scannability of the post.
Bold text can be used to highlight sentences that might otherwise go unnoticed by readers. By placing a background on some sentences, the reading becomes more nepal email list 340862 contact leads fluid, which can positively impact the time users spend on the page.
So we can say that bold indirectly impacts the positioning of pages , since:
decreases the bounce rate;
increases the time pages are viewed; and
significantly improves the user experience.
It is important to note that bold, when used excessively and in any position of the content, can negatively affect the user experience, resulting in a text that is difficult to read and contaminated with so much highlighted information, causing the reader to lose interest in reading.
Therefore, use bold, but consciously and only in phrases that really deserve to be highlighted and that cannot go unnoticed by the reader.
A tip, this time more related to people who use the “HTML” tab of WordPress —the part where the content code is— is that there are two ways to make the content bold: <b> or <strong>.
The <strong> code is used for emphasis, while <b> is more visual. This is because the crawler used by visually impaired people only understands the <strong> code and does not read the <b> code as a sentence that deserves to be highlighted.
On the other hand, in case you uninstall the HTML 4.01 and XHTML plugin, the elements with the <b> code continue in the content as if the plugin had never been installed.
If you have any questions, leave a comment and I'll be happy to answer them. I also want to leave you some content that can continue to help you in your learning: