Maitiro emuchinjika-chaneru chiitiko chinopesvedzera simba rerudzi rwako
Multi-experience ipfungwa yakabuda kubva pakusikwa kwematanho matsva ebasa pakati pemakambani neveruzhinji. Kana munguva yakapfuura brand yainyanya kunetsa yaive mabatirwo aigamuchirwa nevatengi tenga runyorwa rwenhamba dzenhamba muzvitoro zvenyama, nhasi inofanirwa kutarisisa kushumiro pane akasiyana dhijitari uye mu-munhu chiteshi.
Unoda kuziva zvakawanda nezve multi-chiitiko? Ramba uchiverenga chinyorwa.
Chii chinonzi multiexperience
Sezvinoratidzwa nezita racho, ruzivo rwakasiyana-siyana ndiyo nzira iyo mutengi anogamuchirwa nayo panzvimbo dzakasiyana dzekusangana dzinopihwa nekambani. Sezvinongoita zvitoro zvinogadzira zviyero zvesevhisi, senge agility yekusvika, hushamwari uye hushamwari kune mutengi, makambani anotsvaga ruzivo rwakasiyana-siyana anofanirwa kuratidzira iyi chiyero kune midhiya yedhijitari nenzira dzakagadziridzwa.
Somuenzaniso, muchiteshi chebasa rorunhare, murindiri anozvizivisa amene here? Pane katsika kekusiya kufona kuri mbeveve asi murindiri achitarisa maoparesheni? Izvo zvakakosha here kuita kuti mutengi adzokorore dambudziko rake uye ruzivo rwemunhu pese paanoendeswa kune rimwe dhipatimendi? Aya maitiro asingazogamuchirwe munharaunda yemuviri uye haagone kuregeredzwa online.
Kuchengeta mhando yepamusoro kunofanirwa kuve chinhu chinodiwa kune ese mapoinzi ekusangana, kunyangwe izvi zvichireva kugadziridza sevhisi mapuroteni.
Ndeupi musiyano uripo pakati pezvakawanda-ruzivo uye omnichannel
Kunyange zvazvo ruzivo rwakasiyana-siyana runotarisa kunaka kwekutenga uye kudyidzana kune mutengi nemhando, omnichannel inotarisa zvakanyanya pakubatanidzwa kwezviteshi uye kuwirirana kwemashoko pakati pavo. Kuvepo kwematanho akati wandei nenzira yakabatanidzwa uye yakabatana ndiyo hwaro hweomnichannel, uye kuve nechokwadi chekuti kune kugashira kwakanaka uye kugona musevhisi ndeye ruzivo rwakawanda.
Tsanangudzo dzeumwe neumwe dzinogona kuita sedziri pedyo, asi chikonzero cheizvi imhaka yekuti dzakabatanidzwa mukati. Zviri muropa kuti makambani akagamuchira omnicality atsvage kubatanidza ruzivo rwakasiyana-siyana mubasa ravo kuvandudza hukama hwavo neveruzhinji.
Zvakawanda-zviitiko zvinokanganisa sei hukama hwevatengi
Hukama huri pakati pemhando neruzhinji hunogona kubatsirwa kubva kune dzakawanda-ruzivo munzira dzinoverengeka, asi isu takasimbisa zvimwe zvezvinhu zviri pachena:
Kusimbisa hukama;
Kuvimbika;
Vimba nemhando;
Mutengi uye mushandi pakati.
Iwe unoda kuziva zvakawanda nezve mabhenefiti ezvakawanda-zviitiko, nyaya dzebudiriro uye matanho ekuita? Dhawunirodha ebook " Multiexperience : Matanho matanhatu ekushandura sevhisi yako yevatengi " uye ita mutsauko muhukama hwekambani yako.