Of the 37.2 million unique users in Spain, the content recommended by Taboola reached, according to data from March 2023 offered by comScore, 35.1 million users, that is, 94.4% of the digital population of the country . In addition, the data shows that 84.7% of users, or 31.5 million people, received two or more news stories recommended by Taboola on different Spanish websites. By media, ElMundo.es is in the lead , achieving 1.9% reach and a total of 19.3 million unique users.
They are followed by LaVanguardia.com with 48.5% and 18.05 million Brazil Mobile Number List users, Marca.com with 47.3% and 17.6 million, and As.com with 47.1% and 17.6 million. In less than a year, Taboola achieved important milestones in Spain, such as the incorporation of Prensa Iberic in November 2022, the agreement with Godo and Prisa in January 2023, and the renewal with Unidad Editorial in April 2023. Unbeatable figures compared to other digital advertising models that guarantee the success of a native advertising strategy.
Brands that work with Taboola see how they meet and exceed their campaign KPIs such as brand favorability, with an increase of 15%, message association, with 87%, or awareness increase, with an increase of 10%. The recommended news offered by Taboola (Nasdaq: TBLA), the world leader in content recommendations for the open web, reaches 94.4% of the Spanish digital population, according to the latest audience data from comScore.