requires businesses to only retain personal information for as long as necessary to fulfill its intended purpose. Once the purpose is fulfilled (e.g., the marketing campaign has ended), the data must be securely deleted or anonymized.
Practical Considerations for SMS Marketing under PIPEDA
Inform Consumers: Ensure that your SMS Canada Phone Number List marketing opt-in form provides clear information about how their data will be used and stored, and obtain their explicit consent.
Secure Personal Information: Make sure your SMS marketing platform and phone number list storage are secure and compliant with PIPEDA’s data protection requirements.
Limit Data Usage: Do not use phone numbers for purposes other than those specified when they were collected. If you intend to use a list for marketing purposes, ensure that individuals understand and consent to that.
- CRTC Rules on Telemarketing and SMS Marketing
The Canadian Radio-television and Telecommunications Commission (CRTC) plays an important role in regulating telemarketing and SMS marketing in Canada. In addition to enforcing CASL, the CRTC is responsible for overseeing compliance with the National Do Not Call List (DNCL).