The Festival of Lights in Lyon is certainly the most popular and best-known event in the entire city. After a 2020 edition canceled due to the health crisis, this year, the Festival of Lights will indeed light up the city of Lyon . From December 8 to 11, no less than 31 works will be presented. Everywhere, throughout the city, light is in the spotlight! Young and old alike will have stars in their eyes when discovering all these lights, in the middle of the night. To best prepare your visit to the Festival of Lights in Lyon , our editor has concocted a list of the 3 places to see as a priority. (You can find the official program of the city of Lyon in full here )
The History of the Festival of Lights
The origin of the Lyon Festival of Lights dates back to September 8, 1643. At that time, the city councilors went to the hill of Fourvière… To ask the Virgin Mary to protect the city of Lyon from the plague epidemic. If their wishes were granted, they committed to repeating their pilgrimage on the same day every year. Centuries later, in 1852, the religious authorities wanted to install a statue at the top of Fourvière. The inauguration of the statue of Joseph-Hugues Fabisch was initially planned for September 8, 1852, but the flooding of the Saône forced the authorities to postpone it to December 8. That day, bad weather was the order of the day and the inauguration ceremony was about to be canceled… This was the birth of the Festival of Lanterns ! Since that day, the people of Lyon have placed candles and small lanterns on the social media marketing service windowsills at nightfall. Since 1989, the city's lights have extended to monuments and landscapes (river, hills): the city of Lyon has earned the nickname " City of Lights " and has attracted many people because of its famous festival of lights.
Festival of Lights 2021 a particularly anticipated edition, list of 3 places to absolutely go see.
Place des Terreaux (Lyon 1st) – The Rabbit in the Moon
Festival of Lights 2021 - City of Lyon
An Aztec mythology story that teaches the importance of solidarity and altruism will be projected and told on the facades of the Place des Terreaux. We will have the opportunity to see the feathered serpent god Quetzalcóalt emerge from the cosmos and meet a rabbit that sacrifices itself out of altruism. In exchange for this sacrifice, the god gives him an eternal place on the moon. With the aim that men remember his kindness. We can't wait to see that!
Place Bellecour (Lyon 2nd) – The Wave
On Place Bellecour, a wave of waves rising from the ground, more than 20 m high and 80 m long! A monumental composition on canvas that will be modulated by the wind and the light. A poetic interlude accompanied by the melodious sound of a flute. A visit that is well worth a visit with a glass of mulled wine in hand.
Temple du Change (Lyon 5ᵉ) – Do Humans Need Humans?
Festival of Lights 2021 - City of Lyon
Exhibition and international project? We say yes! A project that is taking root, the Bright Festival and the Italian Ministry of Foreign Affairs. A project composed of 14 digital art studios that will reinterpret the same theme in several cities around the world: Brussels, Madrid, Buenos Aires, Lyon, …
In Lyon we will therefore 
have access to 3 of these studios (Pixel Shapes, 000PStudio and Kanaka Studio).
The Human Big Data – Pixel Shapes: Futuristic images projected onto the façade that evoke big data. The development of this massive amount of data analyzed using artificial intelligence represents a major turning point in technological progress. Data and artificial intelligence can bring a lot to society. The artist also warns against the risks of social and cultural drift that they can generate.
Dependence – Kanaka Studio: A work that condemns our strong dependence on technology! Composed of 10 paintings, the work explains to us that we have become slaves, digital slaves.
Belonging (Of Shadows) – 000PStudio:
The human root, which endures through relationships with others, is the heart of this work. The digital age is also about breaking boundaries, getting closer. A work that wants to represent a humanity that is always moving and evolving.
Rollingbox helps you with your marketing and webmarketing for the Festival of Lights , Lyon
The Festival of Lights, a major challenge
Rollingbox, a web marketing agency based in Versailles and which recently moved to Lyon with the aim of being as close as possible to our clients in Auvergne Rhône Alpes (the beauty of the city of Lyon also played a part, we're not going to lie to you).
Digital marketing has become essential for the growth and success of businesses. Choosing an agency and calling on experts who master the latest techniques and technologies is essential. But what does this have to do with the Festival of Lights ? Quite simply, because this event involves nearly 2 million visitors over 4 evenings for a budget of 3.5 million euros for this 2021 edition. Such figures combined with a digital communication agency can only bring a positive impact on the visibility of your business.
Targeted marketing actions during events in Lyon
Our digital agency, in order to best meet your needs, has specialized in several areas of web marketing. Rollingbox therefore offers you different services such as:
Google Ads : This tool will be essential in your digital strategy. Our team offers you this ADS campaign management service. With this platform, we assure you effective traceability, the rapid creation of a campaign, but also the possibility of positioning your entity on new keywords related to your expertise.
Social networks : With our team of experts, be at ease in managing your social networks. Creation of visuals, writing of relevant content and animation of your community, Rollingbox takes care of everything!
Newsletter : Keep your customers informed about the life of your company, that is the objective of this marketing tool. From platforms like Hubspot , or sendinblue Rollingbox ensures the creation of newsletters/mailing campaigns in accordance with your visual identity and your corporate values.
Rollingbox, the webmarketing agency supports you in the creation of your digital communication and advises you in order to maximize the impact of your strategy for your business. For your questions relating to your support as well as for the management of your social networks do not hesitate to contact us !