Kitty, our account manager, collected feedback on the SPREAD solution from the company Bookelis. Christophe Tourneur tells us everything:
Hello, Christophe, what is Bookelis’ activity?
"Bookelis offers various services to authors, such as self-publishing their books, in paper or ebook format. Once published, these books are put on sale on the Bookelis e-commerce site, and on other platforms."
How did you hear about SPREAD?
"At the emarketing show in 2014. We were looking for a solution to liven up the site with incentives. I had some game ideas in mind, but not the technical tool to implement them."
What attracted you?
“The prices, the turnkey games, the website development service ergonomics of the platform… And above all the flexibility of the solution.”
What features do you use?
"The solution has been in our hands for 5 months. We started with a marketing operation, a literary competition. The contacts collected were used with the seasonal Christmas operation. We also use quizzes to conduct surveys.
The 2015 marketing schedule includes organizing one incentive per month, and our next goal will be to know and engage the profiles acquired."
Have you encountered any difficulties?
"For the literary competition, the SPREAD module did not provide for a layout. It was quite tricky that Bookelis, a publishing professional, did not visually enhance each short story. We wanted at all costs to avoid the content submitted by the participants having the appearance of an unattractive block of text. We had to distinguish the chapters, the paragraphs, etc. and I admit that we did not know if this would be possible. Finally, with the listening and patience of the SPREAD team, the module was adapted to what we wanted."
"Yes, and before sharing these results with you, I would like to clarify that, at Bookelis, the first conversion is publication. Obviously, an author must publish their book on our platform to then generate sales from it.
Our first operation, this famous literary competition, brought together 680 participants! It was almost unexpected. This generated around fifty publications for the authors… and, as a result, sales on the site."
What do you really like about SPREAD?
"Its intuitive interface, its practicality and its flexibility: we have a predefined model, which we can adapt to the desired animation. And then, I also appreciate the contact with the team, accessible and responsive."