Getting a lot of traffic to your LinkedIn profile is not an easy goal and you have to work with the tool and try different methods. Below I present what I believe to be the 10 best ways to drive traffic to your LinkedIn profile.
Complete your profile 100%
Driving traffic to your Profile is just as important as retaining it. If your Profile is weak, what we will achieve is a quick expulsion of that visitor and a negative differentiation. Complete it before carrying out any of the other tips.
Increase your number of contacts.
Search results are derived from each user's network of contacts, so the more networks you are in, the better. The network is made up of first- and second-degree contacts plus members of groups to which you belong.
Sign up for Groups.
You have a limit of up to 50 groups that you can be a member of. As we have just said, Groups are a fundamental part of your network and, therefore, the source of appearances in searches.
Keep Keywords in Mind.
These are terms related to your “expertise” for which you want to appear well positioned in searches. Try to make these keywords appear not only in “Specialties”, but website development service throughout your entire LinkedIn profile. The more repetitions, the better positioned you will appear.
Answer Questions.
It is a great way to drive qualified traffic to your LinkedIn profile. Select your area of expertise and answer questions asked by professionals interested in your field.
Update your Status frequently.
Your “Personal Update” is the first thing that appears on your network’s homepage, and it’s a great way to stay top of mind with your contacts. Through these types of updates you can share links of interest to your network, providing real value.
Be active in Niche Groups.
Show your expertise in those LinkedIn groups in which you are a specialist. Open debates, comment, contribute, and add value with content that is relevant to the Group. This is one of the best ways not only to generate traffic to your Profile but also to develop your own brand and start to become a reference and authority.
Create a Professional Group.
Creating a Group is one of the most powerful things you can do on Linkedin to generate qualified traffic to your profile. It is also crucial to consolidate your position as an expert, the best possible on Linkedin. Finally, you decide both the topics to be discussed and the profile of the professional members.
Write your own Blog.
The blog is a key tool in social networks. Linking it to Linkedin is a great way to bring qualified traffic to both platforms, boosting, just like your own Group, the expert positioning. If you already have one, do two things: first, install the WP Application or BlogLink on your Linkedin Profile to display the latest posts on your profile and, second, create a personalized link from the “Websites” section of your Profile.
Copy & Paste your Public Profile URL.
Once you have copied it with the right button of your mouse (copy shortcut), paste it into your email signature. This way, every time you send an email, you provide direct access to your profile from the email itself, generating traffic that, in this case, is from professionals with whom you work on a daily basis.