- FedEx: "When it absolutely, positively has to be there overnight."
The USP of FedEx focuses on the aspect of reliability with speed, thus looking for customers who need urgent shipping solutions for their packages. This clearly shows and presents the brand's unique value.
- M&M's: "Melts in your mouth, not in your hands."
M&M's USP is characterized by a WhatsApp Number List special product feature that appeals to the.
consumer needs of convenience and ease in not creating a mess. This statement has become iconic, and it reinforces the brand's identity.
- Dollar Shave Club: "A great shave for a few bucks a month."