We're not going to lie: reaching out to PR professionals is difficult.
57% of top-tier editors receive up to 500 submissions per week.
You can imagine how fierce the competition is. With so many messages in an editor’s inbox, it’s unlikely that they’ll read more than the subject line of each one. Would you do anything differently?
However, don’t feel discouraged! We’re here to Barbados Email List rectify the situation and answer a very frequently asked question:
“How do I get my PR email opened, read, and responded to?”
Read on and we’ll show you how to build relationships with the media, find reporters, and write an email that will grab a journalist’s attention and get your story told.
And the free PR outreach templates are a bonus!
Summary:
Public Relations Outreach Basics
How to Write a Public Relations Speech That Gets Noticed
Step 1. Find names of journalists
Step 2. Find reporters' email addresses
Step 3. Choose your outreach approach
Step 4. Create and send highly personalized PR campaigns
Step 5. Send follow-ups!
PR Outreach Platforms and Services
Public Relations Outreach Basics
Nowadays, many companies prefer to be linked to a high-traffic website, mentioned live by a celebrity or published on a highly authoritative blog, rather than appearing in a magazine or becoming a star of some program on one of the TV channels.
Digital editions replaced traditional media, and television networks themselves began releasing videos on their YouTube channels.
They all invested in online services to stay up to date and increase their revenue .
It’s no wonder that PR outreach has also taken place primarily online!
Let’s take a look at some of its benefits.
For starters, PR marketing is MUCH faster and more efficient .
Imagine that you have the contacts of hundreds of journalists and influencers from different niches in the palm of your hand: media outlets, blogs, YouTube, Facebook, Instagram, TikTok…
All you need to do is submit your pitch (of course, making sure it’s interesting, valuable and fits perfectly with the content) and generate results.
Even if a public figure tags you in their Instagram post or mentions you in an interview published on a website with high organic traffic, the benefit of this in terms of brand promotion will be much more substantial than if your article were published in some print media.
Here are some more statistics to prove this point:
According to TIC Domicílios 2020 , around 152 million Brazilians use the internet, representing a total of 87% of the population.
31% of US adults are online “almost all day.” Meanwhile, 48% go online multiple times a day. In total, 85% of adults are online at least once a day!
According to Statista , the global digital population reached 4.66 billion people in 2021.
61% of marketers say that organically growing your online presence is a must if you want to grow your business.
When looking at digital marketing statistics, we also notice that email is a major player in reaching people. Over 300 billion emails are sent every day, and this number is expected to increase to over 330 billion emails per day by 2022.
This directly benefits media outreach, as it is most often done via email.
But how can you stand out from the crowd and get your desired mention if your recipient’s inbox is likely overflowing with emails?
We'll walk you through the entire process step by step, from finding relevant journalists' emails to contacting them.
How to Write a PR Pitch That Gets Noticed
Start by determining what type of content you want to promote and figure out what it will tell the world about your brand!
Make a list of journalists and create targeted and relevant content . And remember to also ask yourself:
Where does my target audience live?
Which social network do they use the most?
Which influencers or advertisers can help me reach this segment?
Is the content/ pitch I offer creative and excellent enough for these professionals to be interested?
What value does it bring?
The reporters you want to work with need to be potentially interested in your offer, have an audience that fits within your target audience parameters, and have a high-traffic website. Otherwise, you might be wasting your time!
So if your site attracts 1 million visitors per month… that’s a business to strive for!
Step 1. Find the names of the journalists you want to write for
At first, manually compile a list of authors who cover your field.