In 1983, an advertisement was going to mark the spirits. This advertisement, imagined by Thierry Ardisson, lasted only 8 seconds. 8 seconds during which a Swiss explained to us that "the Ovomaltine bar is dynamic!". Having become cult, this advertisement will dramatically increase the notoriety of the Swiss brand in France and will also be entitled to several versions, including one produced by Gérard Jugnot in 1986, still created by the Business agency of Ardisson.
More than 140 years after its creation and 106 years after its first commercialization, Ovaltine returns to the front of the stage hoping to reposition itself on the energy bar background remove service market, but especially on the occasion of the launch of two new products. And it is to the Lowe Stratéus agency (many times rewarded for its "Karl" road safety campaign) that the Wander firm entrusted this communication, which is reflected first of all by a new packaging and a new logo. Ovaltine's new logo Eggs for the morning.
Revamped, we see the highlighting of the term "Ovo", returning to the original terminology Ovo-Maltine (from Ovum -egg in Latin- and Malt), as well as a new typography. The blue and orange main colors remain unchanged. The new packaging adapts with this new logo without being revolutionized. The agency has also designed an event website based on the famous slogan that has made the reputation of the brand and accessible at http://www.jai8secondes.com, on which everyone can stick their face and record their own spot. , or make the character speak (well, it's not too much, you have to admit.