Deems Favorable. This Data is Also the Offer and Copy. Does Engagement Increase or Decrease After Youve Adjusted the Copy Andor the Offer . Search Channel Vs Other Channels Does Search Traffic Result in More Leads Than Say Social Media Traffic Does It Result in More Leads Vs Any Other Channel if So Then There is Justification to Increase Spending on Search Marketing Vs Other Channels. Separate Marketing Channels Out So You Can Compare and Contrast. . Channel Growth is the Sem Channel Growing Staying the Same or Declining Vs Other Channels.
Set Targets and Incremental Milestones. Create a Process to Adjust Copy and Offers and Measure the Results. The More Conversions to Desired Myanmar Email List Action the Better Your Relevancy Signal is Likely to Be and the More Youll Be Rewarded. You Can Get Quite Granular With This Metric. If Certain Pages Are Generating More Leads Than Others as the Direct Result of Keyword Clicks Then You Know Which Keyword Areas to Grow and Exploit in Order to Grow the Performance of the Channel as a Whole. It Can Be Difficult to Isolate if Visitors Skip From Page to Page but It Can Give You a Good Idea Which.
Entry Pages and Keywords Kick It All Off. . Paid Vs Organic if a Search Campaign is Running Both Ppc and Seo Then Split These Two Sources Out. Perhaps Seo Produces More Leads. In Which Case This Will Justify Creating More Blog Posts Articles Link Strategies and So on. If Ppc Produces More Leads Then the Money May Be Better Spent on Ppc Traffic Optimizing Offers and Landing Pages and Running Ab Tests. Of Course the Information Gleaned Here Can Be Fed Into Your Organic Strategies. If the Content Works Well in Ppc It is Likely to Work Well in Seo at Least in Terms of Engagement.